ReThinking: Bricks and mortar stores provide the keys to what shoppers want in ways that online can’t

What people want from their trip to the shops hasn’t changed much: seduction, fun, instant gratification, discovery, service, sensory inspiration – touch, sound and smell – convenience, social interaction, local-ness.

Sad onlineDepending on the category, the sensory aspects of retailing can be as important or even more so than the operational and functional components. Experiential technologies enhance in-store shopping with engaging, personalised environments, interactive interfaces, customer- specific responses, video on demand, augmented reality and social media integration to ultimately create a bespoke and compelling experience for each individual consumer to ensure every visitor is a sale and every sale is an upsell.

Want to know more about the new tools that store operators can use to beat their online equivalents? Download our FREE whitepaper by clicking the link below.

Time for Bricks and Mortar to fight back

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