The store as a digital channel: really?

Stores provide the perfect environment to deliver the online experience into the real world, as well as to collect digital data about shoppers. Stores are the ultimate ‘opt-in’ medium that factors out the avoidance issues prevalent in almost every other channel. And unlike other digital channels, if a customer abandons the shop before transacting, you (your sales staff) have the opportunity to interject and close the sale.

Delivering relevant offers to opted-in customers who are in the process of  actively shopping whilst actively harvesting valuable data about their behaviour … Isn’t that the holy grail to marketers?

Download our FREE report about how you can rethink the store as a digital channel.